MALAYANGAN WITHOUT RARE ANGON: THE TRADITION OF KITE FLYING IN THE VIRTUAL KITE FESTIVAL AMIDST THE PANDEMIC IN DENPASAR CITY

This research is aimed to examine the repercussions of global pandemic, which has imposed restrictions on social interactions and community engagements indirectly impacted traditional Malayangan activities. The Rare Angon vehemently opposes this state affairs. In response, innovative minds elites have proposed concept a Virtual Kite Festival, aiming preserve cultural significance kite-flying amid pandemic in Denpasar City. qualitative study adopts studies framework employs critical ethnography methodology. Data collection entails observation, interviews, document analysis. Theoretical frameworks Power Relations, Practice, Symbolic Interaction are employed analyze studied issues. analysis conducted employing descriptive interpretive approach, critically depicting observed phenomena. findings revealed that, within socio-cultural context, demonstrates its capability innovate by leveraging communication technology accordance with surrounding circumstances environmental needs order sustain existence Balinese kite-flying. Festival serves as both an economic-oriented endeavor means seek legitimacy. culture illustrates new construction tradition allowing it evolve be embraced Bali, particularly city.